A solid background of thirty years of experience in the field of sanitary ware and a completely new corporate image: AZZURRA is taking part in the Cersaie 2008 with a new “soul”, which upholds the principles and historical roots of the company, while embracing the changing times. A choice geared towards change, while fully maintaining the production quality, in the pursuit of a new AZZURRA which is contemporary, open to the market and sensitive to its constant developments. The creative drive has been provided by the Angeletti Ruzza design studio, which has risen to the challenge of repositioning AZZURRA with passion, care and Elegance, not only working on the new collections, but planning the direction of the new coordinate image.
“One colour has been a great source of inspiration: grey. Grey is contemporary, it is the colour of the metropolis, the colour of industry but also the colour of science fiction. Grey is discrete, tactile, supple and active: it may sparkle like minerals or be dull like rock or stone. Every shade of grey – pearl, lead, slate, steel, silver, cement – evoke different atmospheres and create different settings, making it a creative colour, which is neither masculine nor overly pronounced, but an expression of personality, simplicity and sensuality. This also describes the grey space of our new stand, the choice to print our catalogues on a non-glossy paper, providing an intimate and soft image, and, above all, our new ceramic products with shapes that are pure and simple, so as to appear necessary and absolute. Viewing ceramic products with a modern perspective means being in line with the demands of the new generations, who remember the past without nostalgia or subjection, and who approach and experience differently the rituality of the home and the bathroom.”
(Angeletti Ruzza design)
Nuvola, Tandem, Tulip, the new counter top washbasins, the Match series units and the Ghost shower trays, are the key features of AZZURRA’s stand at Cersaie 2008. The stand has expanded its size and renewed its contents. The atmosphere is basic, intimate and minimal. The number one key player is the cold northern light, which brings out the ceramic material making it seem thick and dense, yet which fades away as the space becomes warm and natural with the two large wooden wall.